People are not contact records.
A name and email are not a relationship. Context is the part worth keeping.
HUMAN SYSTEMS · RELATIONSHIP TECHNOLOGY
Proximity
changes things.
Proximal builds technology that helps the right people recognize the right context, at the right moment.
Human connection, with the context to make it useful.
THE SMALL DISTANCE WITH BIG CONSEQUENCES
We have enough ways to connect.
We need better ways to continue.
Most technology is very good at recording that two people crossed paths. It is much worse at remembering why the meeting mattered.
Proximal is interested in the missing layer: the context around a relationship, the place where it began, the commitment someone made, the useful introduction that almost happened, and the moment and the moment when that context becomes useful again.
A FEW THINGS WE BELIEVE
Timing is part of intelligence.
Useful information at the wrong moment is mostly just clutter with excellent posture.
Weak ties are strangely powerful.
The person you barely know may be exactly one introduction away from changing the whole problem.
The screen should eventually disappear.
Good technology earns its place by helping humans get back to the actual human part.
WHAT WE'RE BUILDING
One company.
More than one good idea.
Converge is the first product. It is not the last. Proximal is the company and the larger thesis: technology should understand human proximity, context, and continuity.
FLAGSHIP PRODUCTCONVERGE
Make every introduction easier to remember.
Converge helps people discover who is worth meeting, exchange context without the awkward ritual, and preserve what mattered after everyone goes home.
- Context-aware discovery
- Real-world encounter capture
- Mutual exchange by consent
- Useful follow-through after the event
Built for conferences, communities, ecosystems, and rooms where “you two should meet” happens a lot.
INTELLIGENCE LAYERMOMENTUM
Keep important relationships from disappearing after the moment passes.
Momentum remembers relationships over time: what mattered, what was promised, what changed, and when it may be useful to surface the connection again.
- Private relationship memory
- Commitment continuity
- Context restoration
- Signals for the right next action
Not a sales pipeline. Not a social score. A memory layer for people who actually care about people.
✦There are more things in the lab.We are deliberately not pretending they are products yet.
THE PROXIMAL LOOP
Meet. Notice. Remember. Move.
01
NOTICE
Something useful is nearby.
02
UNDERSTAND
Context makes the connection useful.
03
REMEMBER
The encounter survives the room.
04
RETURN
The relationship reappears when it matters.
THE NON-NEGOTIABLE PART
If the technology understands relationships, it has to deserve them.
◇Private by designRelationship context is not advertising inventory.
◉Owned by the humanYour relationship history should remain yours.
✦Consent over clevernessWe would rather lose a feature than quietly steal agency.
THE HUMANS, CURRENTLY
Two teams.
One connected system.
Proximal is built across technical and operational disciplines. The work moves because the people do — through relationships, introductions, and the weak ties that turn separate expertise into shared momentum.
OPERATIONS TEAMPUTTING IT IN THE WORLD
01James Brenneis
Direct
02Ben Brown
Execute
03Michael Halterman
Expand
TECHNICAL TEAMBUILDING THE SYSTEM
04Jay Attila
Integrate
05Archer Kay
Architect
06Josh Trigg
Build
WEAK TIES / REAL OUTCOMES
The strongest opportunity is not always sitting beside you. Sometimes it arrives through the person who knows the person who changes the problem.
PROXIMAL /ˈprɒksɪməl/
Situated close to the center or point of attachment. For us: close enough for context to change what happens next.
RESEARCH BEFORE CLAIMS
We would prefer to be interesting and correct.
Our product thinking starts with evidence: networking friction, weak ties, prospective memory, context loss, trust, and the little mechanisms that determine whether relationships actually go anywhere.
From Encounter to Opportunity
Networking friction, context preservation, weak ties, prospective memory, and relationship continuity.
Download the paper ↗
THIS IS THE PART WHERE WE TALK
Got a room full of humans and a problem worth noticing?
Good. Those are our favorite kind.